Symbols and elaborate images for car logos can be confusing. So many famous brands use the same animals or intricate images that may seem appealing at first but are actually so similar to each other that you can't tell one company apart from the other unless you're really an expert in the field.
How many auto brands do you know that have used a jungle cat or a horse or a hawk's wings in their trademark?
When using the corporation name in trademark, the rule is very simple. Use one solid color for the text and one solid color for the background. Text in silver color with a red or a dark blue background looks appealing but you can experiment with different colors as well. You can also use white colored text on a dark green background which will make your design identifiable from afar. Don't be afraid to use bright colored background but make sure you use the text color that complements the background instead of contrasting with it.
Straight and big fonts may be easier to read from a distance but the font style that looks intricate and appealing to the customers and give your design a classic look are the curvier fonts. But make sure that the text is not too curvy that it loses its readability. You can even use the Times Roman font in italic effect or use some other professional font style with curvy effect to make sure that the text is readable and rounded at the same time.
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